About

Minds in Motion.

Minds in Motion builds and runs its own companies. Second Bloom is a fashion and logistics business, two years in. Kindly is a software product about to launch. More are in build.

That means our decisions aren't theoretical. We deal with customers, margins, logistics, technology, marketing and growth ourselves, every day.

We bring that experience, and the same team, to the businesses we work with.

How we work

Skin in
the game.

We don't study businesses from the sidelines. We operate our own, across commerce, software and more. So when we work on yours, we bring experience from the same decisions, trade-offs and problems we've had to solve for ourselves.

In practiceClose to the work
02 ventures

Owned and run in-house

10+ years

Creative & production experience

Cairo · Berlin

Working across markets

Khalifa seated on a chair
The mind behind the motion

Khalifa

Founder, Minds in Motion

Khalifa started behind the camera. For more than a decade he worked as a filmmaker and cinematographer for brands including St. Regis, Park Hyatt, Citroën and Dusit Thani, and as a Sony Alpha Ambassador.

Then he started running businesses of his own, and the work changed. Today he splits his time between operating Second Bloom, building Kindly and solving the same kinds of problems for clients: websites, internal tools, campaigns and the systems that connect them.

Filmmaker by training, operator by practice. The eye came from the first career. The judgement about what a business needs came from the second.

Have something in mind?

Tell us what you're building, changing or trying to solve.