Minds in Motion.
Minds in Motion builds and runs its own companies. Second Bloom is a fashion and logistics business, two years in. Kindly is a software product about to launch. More are in build.
That means our decisions aren't theoretical. We deal with customers, margins, logistics, technology, marketing and growth ourselves, every day.
We bring that experience, and the same team, to the businesses we work with.
Skin in
the game.
We don't study businesses from the sidelines. We operate our own, across commerce, software and more. So when we work on yours, we bring experience from the same decisions, trade-offs and problems we've had to solve for ourselves.
Owned and run in-house
Creative & production experience
Working across markets

Khalifa
Founder, Minds in MotionKhalifa started behind the camera. For more than a decade he worked as a filmmaker and cinematographer for brands including St. Regis, Park Hyatt, Citroën and Dusit Thani, and as a Sony Alpha Ambassador.
Then he started running businesses of his own, and the work changed. Today he splits his time between operating Second Bloom, building Kindly and solving the same kinds of problems for clients: websites, internal tools, campaigns and the systems that connect them.
Filmmaker by training, operator by practice. The eye came from the first career. The judgement about what a business needs came from the second.
Have something in mind?
Tell us what you're building, changing or trying to solve.